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How it all Began . . . Jules' Story

Posted on January 28 2020

Our beautiful warehouse/studio at 7-38918 Progress Way in Squamish, BC, the current headquarters of MahaDevi design. Where designing happens, shipments are received and where orders are sent from.

Traveling and sharing MahaDevi has been a big part of my life over the past 12 years . . . 

From Bali, to Australia to Costa Rica I've been vending at festivals around the globe since 2008. 

Almost every year since 2009 I spend time in Costa Rica visiting friends, wholesale clients and vending at Envision Festival. My first trip down was to meet Freyja and our friend Aya at Pachamama where we all spent time being part of their beautiful community. From there Costa Rica has evolved to a home away from home for me.

I have always been inspired by street art and alternative fashion. This picture was taken in 2008 back in the early days of MahaDevi.

Jules & Aliza

In 2005 I became a mother to the most incredible girl. Together we live in Squamish, BC where she is in kindergarten at the Waldorf school. We love to travel, dance and do yoga and spend time in nature.

Shamanic Yoga Institute

Yoga and healing are two my greatest passions outside of art, design and protecting the environment. In 2017 I found my 'Allyu' with the SYI and have walked the Medicine Wheel with them twice as well as completed my 300HR YTT last year. This year I will be assisting with the 300HR YTT here in Squamish.



by Jules Marie Emmerson 

Designer/Owner at MahaDevi design 
Graphic Designer
Kundalini Dance™ Facilitator
CYA 300Hr YT

333 E 13th Ave.

The house where I lived and met Freyja in and it all began over 13 years ago! I was studying Fashion Design at Blanche MacDonald while working Western Wilderness Committee. With a dream to start an eco-fashion business, she ordered some fabric with Freyja and then decided to become partners and co-create MahaDevi together. 

Vending at dozens of festivals over the years . . . 

Sewing at Entheos Festival 2007
Hooping at Shambhala

August 2004

Fire Hooping at one of the many festivals. 

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