Freyja made her first dress at age 11 (with Mum’s help) then started making clothes for herself regularly at 13 when her legs grew too long to fit into pants found in stores. After leaving her home country Germany and traveling the world for a few years, she moved to Canada to pursue training in Contemporary dance and circus arts, while at the same time moving into making clothes professionally. MahaDevi design has been coming to shape first by touring festivals in vegetable-oil powered vehicles during the summers and selling dancewear at various dance events. New designs developed inspired by patterns from nature and goddess energy (hence the name: MahaDevi means Great Goddess in Sanskrit, honouring all goddess energy in creation and in us).
Jules Marie Emmerson
Jules began her design career studying Jewelry Design and Gemmology at George Brown College in Toronto in 2003. Shortly after moving to BC in 2004 while working for the Wilderness Committee, she began her own business, Metadivine, sewing one of a kind pieces. With a dream of starting an eco-fashion line, she studied Fashion Design at Blanche MacDonald in 2006/07. At the same time Freyja approached her about becoming business partners and it seemed obvious that there was no time like the present to pursue her dreams.